For light commercial service
A rooftop unit is down. The manager calls two contractors. The one who answers gets the building.
Light commercial runs on contracts and on the property manager who has a tenant complaining right now. A unit down over a restaurant is a same-day call, and the manager is dialling from a list. Farwatch calls back inside a minute, confirms the building and the unit, finds out whether there is a service agreement, and books the tech. It knows the difference between a tenant and the person who signs the contract.
Calls missed in peak periods (our assumption)
30%
Benchmark average job (our assumption)
$1,800
Benchmark close rate (our assumption)
35%
Our light-commercial benchmark assumes 30 percent of calls missed in peak periods, a $1,800 average service ticket and a 35 percent close rate, a mid ticket that turns into a contract when the first visit goes well. On those numbers a $3 million commercial book misses roughly 42 calls a month. These are our assumptions, and every one of them is editable.
Your number, not an average.
Most of your work
Annual revenue
$3M
Our light commercial benchmark: 30% of calls missed in peak periods, $1,800 average job, 35% close. Our assumption, and editable on your own numbers.
Lost to missed calls, every month
$26,250
About 42 missed leads a month. Recovering them means roughly 9 more appointments, worth about $16,200. One month of that work covers 6.5 months of the service.
How one missed call plays out.
01
A rooftop unit is down over a dining room. The manager calls during the lunch rush.
Your coordinator is on a call with a tenant at another site. Farwatch is told the call was missed and calls back within sixty seconds, in your company's name.
02
It asks what your coordinator would ask.
Which building, which unit, is there a service agreement on file, who approves the repair, and can a tech get roof access today. A manager who can approve the work is booked. A tenant who cannot is routed to the manager.
03
The tech is booked. The account is on your radar.
Booking link by text to the manager, an alert to your coordinator with the building and the unit, and the lead tagged as a contract opportunity in your CRM.
What owners ask first about light commercial.
Our commercial accounts have a dedicated number. They do not go to voicemail.
Then this is for the ones who are not accounts yet: the property manager who found you on a list, the new building on a block you already serve. It also covers the dedicated number on the day the coordinator is out. It captures, qualifies and books by your rules; it does not commit you to contract terms or pricing.
More answers on the pricing page.
Hear it call a light commercial lead.
A call to walk through your numbers, then the agent calls you the way it would call a customer you missed. Live in 48 to 72 hours if it makes sense.
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