For light commercial service
A rooftop unit is down. The manager calls two contractors. The one who answers gets the building.
Light commercial runs on contracts and on the property manager who has a tenant complaining right now. A unit down over a restaurant is a same-day call, and the manager is dialling from a list. Farwatch calls back inside a minute, confirms the building and the unit, finds out whether there is a service agreement, and books the tech. It knows the difference between a tenant and the person who signs the contract.
Home-services calls missed (CallRail, 1.1 million leads)
14 percent
Inbound calls that are real leads (getnextphone, 1.4 million calls)
51 percent
Benchmark average job (our assumption)
$1,800
Light commercial is a mid ticket that turns into a contract when the first visit goes well, so a missed call can cost you the account, not only the job. Home-services businesses miss about 14 percent of their calls (CallRail, a report on 1.1 million leads); we do not claim to know your share. The first 30 days are counted in your portal, call by call.
Your number, not an average.
Most of your work
Annual revenue
$3M
Paid ads or Local Services Ads
Web form and ad leads are left out of the booked work.
Missed real-lead calls, every month JUDGMENT
89
Out of about 1,250 calls a month JUDGMENT, at a 14 percent home-services miss rate (CallRail, 1.1 million leads) MEASURED and a 51 percent real-lead share (getnextphone, 1.4 million calls) CITED. Booked work a ledger would likely show: $12,347 to $49,477 a month JUDGMENT.
How one missed call plays out.
01
A rooftop unit is down over a dining room. The manager calls during the lunch rush.
Your coordinator is on a call with a tenant at another site. Farwatch is told the call was missed and calls back within sixty seconds, in your company's name.
02
It asks what your coordinator would ask.
Which building, which unit, is there a service agreement on file, who approves the repair, and can a tech get roof access today. A manager who can approve the work is booked. A tenant who cannot is routed to the manager.
03
The tech is booked. The account is on your radar.
Booking link by text to the manager, an alert to your coordinator with the building and the unit, and the lead tagged as a contract opportunity in your CRM.
What owners ask first about light commercial.
Our commercial accounts have a dedicated number. They do not go to voicemail.
Then this is for the ones who are not accounts yet: the property manager who found you on a list, the new building on a block you already serve. It also covers the dedicated number on the day the coordinator is out. It captures, qualifies and books by your rules; it does not commit you to contract terms or pricing.
More answers on the pricing page.
Hear it call a light commercial lead.
A call to walk through your numbers, then the agent calls you the way it would call a customer you missed. Live in 48 to 72 hours if it makes sense.
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