For residential service and repair
The AC quits in July, the furnace quits in January, and the phone rings more than two people can answer.
Service calls come in bunches: the first hot week, the first hard freeze, the Monday after a storm. They come while your techs are on jobs and every line is already busy. The homeowner who reaches voicemail calls the next company. Farwatch calls them back inside a minute, finds out whether it is an emergency today or a tune-up for next month, and books the ready ones into your calendar.
Home-services calls missed (CallRail, 1.1 million leads)
14 percent
Inbound calls that are real leads (getnextphone, 1.4 million calls)
51 percent
Benchmark average job (our assumption)
$600
Home-services businesses miss about 14 percent of their calls (CallRail, a report on 1.1 million leads), and about half of inbound calls are real leads (getnextphone, 1.4 million calls). Service and repair is the lowest ticket of the four and by far the highest volume, so for a service company the question is how many, not how big. We do not guess that number for you: the first 30 days are counted in your portal, call by call, and every job we book shows on your ledger.
Your number, not an average.
Most of your work
Annual revenue
$3M
Paid ads or Local Services Ads
Web form and ad leads are left out of the booked work.
Missed real-lead calls, every month JUDGMENT
89
Out of about 1,250 calls a month JUDGMENT, at a 14 percent home-services miss rate (CallRail, 1.1 million leads) MEASURED and a 51 percent real-lead share (getnextphone, 1.4 million calls) CITED. Booked work a ledger would likely show: $12,347 to $49,477 a month JUDGMENT.
How one missed call plays out.
01
A homeowner calls at ten to five. Nobody is free.
Both of your people are on a call and the on-call tech is in an attic. Your phone system tells Farwatch the call was missed. Sixty seconds later the agent calls back, introduces itself as calling from your company on a recorded line, and asks what is going on.
02
It sorts the emergency from the shopper.
No air conditioning with a newborn in the house is an emergency and a decision maker. A homeowner asking about a tune-up in spring is a shopper. The agent asks what your office would ask: what happened, since when, is anyone home, do you own the place or rent it.
03
The emergency gets the first open slot. The shopper gets a follow-up. You get a text.
Hot leads receive your booking link by text and your office is alerted at once. Warm leads get a five-touch sequence. Everything lands in your CRM, whatever you run.
What owners ask first about service and repair.
We are pretty good at following up on missed calls.
When things are calm, yes. The question is the first 95-degree Tuesday: four calls at once, every tech on a job, the office on the other line. Those are the days this pays for itself. It handles the overflow you physically cannot reach; it does not replace what your office does.
More answers on the pricing page.
Hear it call a service and repair lead.
A call to walk through your numbers, then the agent calls you the way it would call a customer you missed. Live in 48 to 72 hours if it makes sense.
Other HVAC work: Replacement and install · Maintenance plans and memberships · Light commercial service
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