For replacement and install
Three quotes on the kitchen table. The first company to call back gets the visit.
A replacement is the biggest ticket you sell and the slowest to close. The homeowner has a dead system, a number from the last tech, and a list of three companies. The one whose phone rang out is off the list before the day is over. Farwatch calls them back inside a minute, confirms it is a replacement and not a repair, asks about the home and the timing, and books the estimate while you are still on the list.
Calls missed in peak periods (our assumption)
30%
Benchmark average job (our assumption)
$15,000
Benchmark close rate (our assumption)
25%
Our replacement benchmark assumes 30 percent of inbound calls missed in peak periods, a $15,000 average install and a 25 percent close rate, the lowest of the four because every replacement is quoted against two other bids. On those numbers one recovered replacement covers half a year of the service. These are our assumptions, and every one of them is editable.
Your number, not an average.
Most of your work
Annual revenue
$3M
Our replacement and install benchmark: 30% of calls missed in peak periods, $15,000 average job, 25% close. Our assumption, and editable on your own numbers.
Lost to missed calls, every month
$18,750
About 5 missed leads a month. Recovering them means roughly 1 more appointment, worth about $15,000. One month of that work covers 6 months of the service.
How one missed call plays out.
01
The system is done. The homeowner calls three companies from the porch.
Yours rings out because your estimator is in a kitchen across town. Farwatch is told the moment it is missed and calls back within sixty seconds, before the third company has picked up.
02
It asks the questions that separate a quote from a browser.
How old the system is, what the last tech said, own the home or rent it, both decision makers around, interested in financing. A dead 18-year-old system with the owner on the line is an estimate this week. A homeowner planning for next year is a follow-up.
03
The estimate gets booked. The rest keep hearing from you.
The homeowner gets your booking link by text and your estimator gets an alert with what they said. Homeowners who are not ready this month get a follow-up sequence instead of silence.
What owners ask first about replacement.
Replacements close on the visit, not on the phone. What does a return call change?
It changes whether you get the visit. Three companies are quoting and the homeowner books the first two that answer. A return call inside a minute keeps you on that list. It does not quote, talk price or financing, or promise equipment. It books the estimate and hands your estimator the notes.
More answers on the pricing page.
Hear it call a replacement lead.
A call to walk through your numbers, then the agent calls you the way it would call a customer you missed. Live in 48 to 72 hours if it makes sense.
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