For replacement and install
Three quotes on the kitchen table. The first company to call back gets the visit.
A replacement is the biggest ticket you sell and the slowest to close. The homeowner has a dead system, a number from the last tech, and a list of three companies. The one whose phone rang out is off the list before the day is over. Farwatch calls them back inside a minute, confirms it is a replacement and not a repair, asks about the home and the timing, and books the estimate while you are still on the list.
Home-services calls missed (CallRail, 1.1 million leads)
14 percent
Inbound calls that are real leads (getnextphone, 1.4 million calls)
51 percent
Benchmark average job (our assumption)
$15,000
A replacement is the biggest ticket you sell and the slowest to close, because every one is quoted against other bids. The missed-call rate is the published one: home-services businesses miss about 14 percent of their calls (CallRail, a report on 1.1 million leads). What changes is what one of those calls is worth, and we do not put a number on that for you. The first 30 days are counted in your portal, and every estimate we book shows on your ledger.
Your number, not an average.
Most of your work
Annual revenue
$3M
Paid ads or Local Services Ads
Web form and ad leads are left out of the booked work.
Missed real-lead calls, every month JUDGMENT
89
Out of about 1,250 calls a month JUDGMENT, at a 14 percent home-services miss rate (CallRail, 1.1 million leads) MEASURED and a 51 percent real-lead share (getnextphone, 1.4 million calls) CITED. Booked work a ledger would likely show: $12,347 to $49,477 a month JUDGMENT.
How one missed call plays out.
01
The system is done. The homeowner calls three companies from the porch.
Yours rings out because your estimator is in a kitchen across town. Farwatch is told the moment it is missed and calls back within sixty seconds, before the third company has picked up.
02
It asks the questions that separate a quote from a browser.
How old the system is, what the last tech said, own the home or rent it, both decision makers around, interested in financing. A dead 18-year-old system with the owner on the line is an estimate this week. A homeowner planning for next year is a follow-up.
03
The estimate gets booked. The rest keep hearing from you.
The homeowner gets your booking link by text and your estimator gets an alert with what they said. Homeowners who are not ready this month get a follow-up sequence instead of silence.
What owners ask first about replacement.
Replacements close on the visit, not on the phone. What does a return call change?
It changes whether you get the visit. Three companies are quoting and the homeowner books the first two that answer. A return call inside a minute keeps you on that list. It does not quote, talk price or financing, or promise equipment. It books the estimate and hands your estimator the notes.
More answers on the pricing page.
Hear it call a replacement lead.
A call to walk through your numbers, then the agent calls you the way it would call a customer you missed. Live in 48 to 72 hours if it makes sense.
Other HVAC work: Residential service and repair · Maintenance plans and memberships · Light commercial service
Request a demo