For maintenance plans and memberships
Memberships get sold in the slow season, when the office is thinnest.
Spring and fall are when a homeowner calls about a tune-up, and a tune-up is where a membership starts. It is also when the phone is answered least, because the person who covered summer is on vacation and nobody is on the second line. Farwatch calls every missed tune-up request back inside a minute, offers the plan the way your office does, and books the visit. A member calls you first when the system fails.
Home-services calls missed (CallRail, 1.1 million leads)
14 percent
Inbound calls that are real leads (getnextphone, 1.4 million calls)
51 percent
Benchmark average job (our assumption)
$900
Our maintenance benchmark puts what a member is worth to you in a year at $900: the plan plus the repairs a member books with you first. That figure is our assumption, and it is editable. The ticket is small; the point is the base. Home-services businesses miss about 14 percent of their calls (CallRail, a report on 1.1 million leads), and every missed tune-up call is a membership that renews somewhere else.
Your number, not an average.
Most of your work
Annual revenue
$3M
Paid ads or Local Services Ads
Web form and ad leads are left out of the booked work.
Missed real-lead calls, every month JUDGMENT
89
Out of about 1,250 calls a month JUDGMENT, at a 14 percent home-services miss rate (CallRail, 1.1 million leads) MEASURED and a 51 percent real-lead share (getnextphone, 1.4 million calls) CITED. Booked work a ledger would likely show: $12,347 to $49,477 a month JUDGMENT.
How one missed call plays out.
01
A homeowner calls in October about a furnace check.
The office is one person and she is on the other line. Your phone system tells Farwatch the call was missed and the agent calls back within a minute, as your company, on a recorded line.
02
It offers the plan your office offers.
Two visits a year, priority scheduling, the discount on repairs, in your words and at your price. It asks whether they own the home, how old the system is, and whether they want the fall visit booked now.
03
The tune-up is booked and the member is on your list.
Booking link by text, the plan noted on the lead, your CRM updated. The homeowner who wanted to think about it gets a follow-up sequence instead of forgetting you existed.
What owners ask first about maintenance plan.
Memberships are a relationship sale. Can an automated call do that?
It does the first step, which is the step that gets missed: answer the call, explain the plan in your words, book the visit. Your tech builds the relationship in the house. What the agent will not do is invent a price, promise a discount you do not offer, or sign anyone up to terms you have not written. It reads from your plan, and anything else goes to your office.
More answers on the pricing page.
Hear it call a maintenance plan lead.
A call to walk through your numbers, then the agent calls you the way it would call a customer you missed. Live in 48 to 72 hours if it makes sense.
Other HVAC work: Residential service and repair · Replacement and install · Light commercial service
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